Parents, help build the Philippine brand!

Related Links:
Anton:  OAP’s Random Thoughts on Branding the Philippines
Philippine Daily Inquirer:  Branding the Philippines in a flat world

A recent article by Junie Del Mundo and Robert de Quelen presented some very interesting ideas on the Philippines as a brand.  You can download the article by clicking Branding the Philippines (in an Increasingly) FLAT WORLD.

Key Insights:
1. The Brand is US.
The Core Ingredient of the Philippine brand is its people.  Like it or not, the Philippines is known largely by its largest export:  talent and labor.   A person’s perception of the Philippines can be shaped by a chance encounter with a kababayan.  Call Center agents,  nurses,  domestic helpers, accountants, bankers… these are our brand ambassadors.  We are ALL stakeholders and should act accordingly.

2.  Patience and Consistency = Country Branding
“Country branding requires persistence because it seeps every so slowly into the minds and hearts of the target audiences. It is a work that will continue and even outlive several generations.” We need to start with our children. 

Children learn by example.  Here are some things we can do to mold our kids to be brand ambassadors extraordinaire:

*  Instead of going to HK Disneyland this summer,  swim with the whalesharks in Donsol,  shoot the rapids in Cagayan de Oro.  Climb the rice terraces. Explore Bohol.  Discover La Mesa Dam.  Trek Taal.  Bookmark Ivan Henares.
*  When abroad, spread awareness of Philippine brands.  Share your Boy Bawang.  Use VMV products.  Promote medical tourism (we have excellent opththalmologist and dentists).  Dazzle the crowd in an intricately embroidered barong.
*  Visit local museums.  Join the boutique tours of Carlos Celdran
*  Experiment with Filipino Food.  When in NY, eat at Cendrillon ( Visit La Cocina de Tita Moning in Manila.
*  Revel in the thriving art scene. Watch a Filipino movie.  Listen to OPM.  Catch a performance at the CCP.  Visit an art gallery.  Read a book.
*  Respect your parents.  Live a frugal life. Be a loving spouse and helpful friend.

Mga Kababayan Ko – Francis Magalona

Respetohin natin ang ating ina
Ilaw siya ng tahanan
Bigyang galang ang ama
At ang payo niya ang susundan
At sa magkakapatid
Kailangan ay magmahalan
Dapat lang ay pagusapan ang hindi nauunawan

Mommies and daddies (especially those based overseas), any thoughts or reactions on how we can strengthen the Philippine brand?

Motherhood has a very humanizing effect. Everything gets reduced to essentials. ~Meryl Streep

Subscribe to my feed or subscribe via email to get notified of my next post.


3 Responses

  1. hey do you have a copy of that book you mentioned in Anton’s blog? I would like to get a copy of that. =) you are everywhere! hahaha

  2. I don’t know if it’s still available in National Bookstore. =)

    You can also get the gist at the following blogs:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: